First American Roofing & Siding | Roofing Services in Onalaska, WI 54650

1472 WI-35, Onalaska, WI 54650

(608) 783-3101

http://www.firstamericanroofing.com

Question Answers

How do you handle common local roofing problems like storm damage and valley leaks in Onalaska?

Living in the Coulee Region means dealing with severe weather. For storm debris damage, we provide thorough inspections to assess all damage, not just the obvious spots, and work directly with your insurance company to streamline the claims process. For persistent valley leaks, our experienced team diagnoses the root cause—often improper flashing or worn sealant—and performs repairs using durable, weather-resistant materials suited for our local climate. We focus on fixes that last, protecting your home from future Wisconsin storms.

What does your GAF Master Elite Roofing Contractor designation mean for my project?

This designation from North America's largest roofing manufacturer is a mark of proven reliability and expertise. It means we have passed rigorous standards for licensing, insurance, and reputation. For you, it translates to access to premium, durable GAF materials, enhanced warranties, and the assurance that your roof is being installed by a contractor with advanced training. It's a commitment to quality that we've maintained since earning the certification, ensuring your investment is well-protected.

As a family-owned business, what sets your approach to siding installation apart?

Our approach is built on the values instilled by our founders: trust, integrity, and treating every home as if it were our own. Having worked on local homes for nearly 20 years, we understand how Wisconsin weather affects siding. We take care to properly prepare the surface, use high-quality materials, and install with precision to ensure durability, energy efficiency, and curb appeal. It's personalized service from a team that's been part of this community for generations, backed by the professionalism of a fully insured, award-winning company.

Our Story

First American Roofing & Siding is a family-owned and operated business founded in Onalaska in 2005 by Doug and Gretchen Werner. The company is now led by their son, Dallas, who grew up learning the trade from his father and has over two decades of hands-on experience in the industry. This deep local roots and multi-generational expertise form the core of their service to the Coulee Region. As a GAF Master Elite Roofing Contractor, they bring certified quality to every project, from routine repairs to full replacements. Guided by the principles of honesty and integrity established by Doug, they are fully insured, offer free estimates, and provide assistance with insurance claims. Their commitment to the community extends beyond their clients, as they have donated materials and labor to local Habitat for Humanity projects for over seven years.

Main Services

  • Siding installation
  • New roof installation
  • Skylight installation
  • Skylight repair
  • Gutter addition
  • Gutter repair
  • Insulation removal
  • Siding replacement

Business Location & Hours



Mon:8:00 AM - 5:00 PM
Tue:8:00 AM - 5:00 PM
Wed:8:00 AM - 5:00 PM
Thu:8:00 AM - 5:00 PM
Fri:8:00 AM - 4:00 PM
Sat:Closed
Sun:Closed


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