First American Roofing & Siding: Trusted Roofing Experts in Onalaska, WI

For homeowners in the Coulee Region, First American Roofing & Siding in Onalaska, WI has been a reliable partner for home exteriors since 2005. This family-owned company helps residents protect their most important investment from Wisconsin's tough weather. They handle everything from storm damage repairs to full replacements, offering free estimates and help with insurance claims. Their team is trained to work on both residential and commercial properties.

Business Overview

First American Roofing & Siding is a fully insured, family-run business focused on honesty and quality work. They understand that roof or siding problems can't always wait. While they schedule most work in advance, they do their best to help with urgent repairs when possible. Their crew members are experienced professionals who take pride in their workmanship. They specialize in serving homeowners, making sure every job is done right the first time.

Key Services for Your Home

First American Roofing & Siding offers a full range of services to keep your home safe and looking great. They group their work into three main areas:

• Roofing: This includes inspections, repairs, and full new roof installations. They also replace old roofs and install or fix skylights.
• Siding: They install, repair, and replace siding to improve your home's look and insulation.
• Gutters & Insulation: Proper gutters are crucial for Wisconsin homes to handle rain and snow melt. They install, repair, and replace gutters. They also handle insulation installation and removal to keep your home comfortable year-round.

Areas Served in Western Wisconsin

First American Roofing & Siding proudly serves Onalaska, WI and many surrounding communities. Their service area includes La Crosse, Sparta, Holmen, West Salem, Bangor, Blair, Galesville, and dozens more towns. They have worked on homes all over the Coulee Region. This local experience means they know the common issues with houses in our area, from older homes in Brice Prairie to newer builds in Holmen. They understand how our local climate affects roofs and siding.

Company History Built on Trust

Founders Doug and Gretchen Werner started the business in 2005 with a simple idea: trust is as important as the roof itself. With over twenty years in construction, they wanted to create a company homeowners could rely on. That focus on honesty and professionalism helped them grow. Their quality earned them the Master Elite Roofing Contractor designation from GAF, a major manufacturer. For proof of their work, they often say to just ask a neighbor—chances are they've helped someone nearby.

Leadership with Deep Local Roots

Today, the company is led by Dallas Werner, Doug and Gretchen's son. Dallas grew up learning the trade from his father, working on crews by age 15. A Holmen High School graduate and Wisconsin National Guard veteran, he returned to the family business after his service. When Doug passed away in 2010, Dallas stepped in to continue his father's legacy. He runs the business with the same values of integrity that were its foundation. Dallas and his team are active locally, providing materials and labor for Habitat for Humanity projects for the past seven years.

Specialties & Highlights

What makes First American Roofing & Siding stand out?

• Family-Owned with Integrity: A local business built on a promise of honest, professional service.
• Master Elite Contractor: This GAF designation is a mark of quality and reliability few companies achieve.
• Fully Insured: Homeowners can have peace of mind knowing they are protected.
• Community Commitment: Their long-term support of Habitat for Humanity shows their dedication to the area.
• Free Estimates & Insurance Help: They make starting a project easy and assist with navigating claims.

Why Locals Choose First American Roofing & Siding

For nearly two decades, First American Roofing & Siding in Onalaska, WI has been the go-to roofer for many families. They've built a reputation not just on skill, but on being a neighbor you can trust. Their long history in the Coulee Region means they understand local homes and weather challenges. They combine family values with professional certifications to deliver quality that lasts. When you need work on your roof, siding, or gutters, they provide the reliable, straightforward service that western Wisconsin homeowners have counted on since 2005.